After redefining its growth strategy and repositioning itself as a light sourcing company, Han’s Laser diversified into providing industrial solutions (rather than just products and services) for other industries. This led it into the fast-growing LED and solar industries. It also entered the real estate industry and made a small foray globally with a small stake in an Italian company. The company also implemented a new service policy, whereby the company would provide service free of charge for the first year after which it would offer the possibility of purchasing a VIP worry-free plan with an annual fee equal to 3% to 5% of the value of the machine. However, there was some severe resistance to this from some of the company’s biggest customers.
Case study
Reference: IMD-3-2176
Order this case studyHan's Laser (C): Redefine the business (2009 And Beyond)
Keywords | General Management, Laser Equipment |
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Settings | 2000-2009 |
Copyright | ©2010 |
Reference: IMD-3-2176
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Case study
Reference: IMD-3-2176
Order this case studyHan's Laser (A): A high-tech company with Chinese characteristics (1996-2000)
Han's Laser (B): The challenge of growth and profitability (2000-2009)