Ref: IMD-3-1004

Case study

Reference: IMD-3-1004

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Cell Network (A): From idea to take-off

Paul Strebel

By Emeritus Professor Paul StrebelPaul Strebel and Anne-Valérie Ohlsson

The case describes the evolution of Cell Network from a start-up of 5 people in 1997 to 2'000 employees in 2001. This evolution is divided into three cases and six short video sections. The (A) case describes the initial start-up phase, including focusing the business, venture capital funding, winning the first client orders, reorganization, and diversification. The primary focus here is on: 1) What to look for in a start-up (how important is it for a start-up to have a clear concept as opposed to the drive to be an entrepreneur); 2) How fast should a start-up grow? (how important is it to achieve the critical size needed to exploit the business opportunity versus the need for cohesion in order to provide a reliable delivery of the offering); 3) How to achieve higher growth (merger and acquisition versus organic growth). At the end of the (A) case, participants should decide whether Cell should grow organically or not, and if not, which of the three potential partners best fits its strategy.

Learning Objective

Not provided

Keywords Entrepreneurship, General Management, Start-up
Settings Sweden
Financial Services
1997-2000
Type Field Research
Copyright ©IMD 2001
Language English
Related material Teaching note, Video
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Reference: IMD-3-1004

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Reference: IMD-3-1004

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