Addressing the COVID-19 crisis: the CEO agenda
Case Study

Addressing the COVID-19 crisis: the CEO agenda

3 pages
May 2020
Reference: IMD-7-2193

This mini case talks about why we should not have been surprised by the COVID pandemic as the likelihood was foreseen and awareness raised several times, not only from previous pandemics but also their increasing regularity as the world increasingly globalizes.

The case explores these awareness raising attempts. It then suggests for a talking point that sustainable solutions to outbreak readiness require private-public cooperation on a global scale and talks to the reaction of some companies in facing the pandemic and playing a part in the action taken to contain it.

Learning Objective

This case is part of a mini-series focused on business and society that challenges participants to consider the lessons of various events and examples and how they can apply the learning to their own context.

In this case the learning objectives are:

  • What can we learn from the reactions to COVID-19 pandemic?
  • How can businesses participate with responses of governments?
Type
Published Sources
Copyright
© IMD 2020
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