Awards & Honors
Case Study Sustainability Entrepreneurship
Values-based entrepreneurship: Opaline’s bubbles (Abridged, French translation)
Orsières (Valais, Switzerland) April 2020. Opaline, an original juice production company with high social and environmental standards had begun in 2010. It took founder Sofia de Meyer over 10 years to build a responsible and impactful company aligned with her own aspirations, not just a lifestyle venture but one that would capitalize on her deep…
3rd prize in the 2022 HEC CSR Challenge case writing competition
By Benoit F. Leleux and Marc Chauvet
©2022
Values-based entrepreneurship: Opaline’s bubbles (Abridged, French translation)
By Benoit F. Leleux and Marc Chauvet
©2022
Summary
Orsières (Valais, Switzerland) April 2020. Opaline, an original juice production company with high social and environmental standards had begun in 2010. It took founder Sofia de Meyer over 10 years to build a responsible and impactful company aligned with her own aspirations, not just a lifestyle venture but one that would capitalize on her deeply rooted values, shared with many in the valley. Opaline was her experiment to prove to the world that a different type of capitalism was possible, one that put human and environmental aspects where they belonged – at the epicenter of a business revolution. De Meyer had regularly been asked in interviews why Opaline was not trying to grow faster, rather than ensuring that its existing suppliers and distributors developed alongside the company. She always replied by drawing an analogy with a growing forest, in which no tree stood much higher than the others or else it would fall, alone, with the next storm. The analogy proved robust but now a more violent storm – a global pandemic – was brewing that was hurting everyone at once. What would it mean for all the projects the team had set out for 2020? And more fundamentally, could Opaline weather this storm as it had already done several times thanks to its strong ecosystem of partners? Would it pay the price for not having extended its roots deep enough when it could?
3rd prize in the 2022 HEC CSR Challenge case writing competition
Copyright ©2022
Copyright owner IMD Copyright
Organization Opaline
Industry Consumer Goods, Food and Beverage
Language French
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Case Study Sustainability Entrepreneurship
Values-based entrepreneurship: Opaline’s bubbles (Abridged)
Orsières (Valais, Switzerland) April 2020. Opaline, an original juice production company with high social and environmental standards had begun in 2010. It took founder Sofia de Meyer over 10 years to build a responsible and impactful company aligned with her own aspirations, not just a lifestyle venture but one that would capitalize on her deep…
3rd prize in the 2022 HEC CSR Challenge case writing competition
By Benoit F. Leleux and Marc Chauvet
©2022
Values-based entrepreneurship: Opaline’s bubbles (Abridged)
By Benoit F. Leleux and Marc Chauvet
©2022
Summary
Orsières (Valais, Switzerland) April 2020. Opaline, an original juice production company with high social and environmental standards had begun in 2010. It took founder Sofia de Meyer over 10 years to build a responsible and impactful company aligned with her own aspirations, not just a lifestyle venture but one that would capitalize on her deeply rooted values, shared with many in the valley. Opaline was her experiment to prove to the world that a different type of capitalism was possible, one that put human and environmental aspects where they belonged – at the epicenter of a business revolution. De Meyer had regularly been asked in interviews why Opaline was not trying to grow faster, rather than ensuring that its existing suppliers and distributors developed alongside the company. She always replied by drawing an analogy with a growing forest, in which no tree stood much higher than the others or else it would fall, alone, with the next storm. The analogy proved robust but now a more violent storm – a global pandemic – was brewing that was hurting everyone at once. What would it mean for all the projects the team had set out for 2020? And more fundamentally, could Opaline weather this storm as it had already done several times thanks to its strong ecosystem of partners? Would it pay the price for not having extended its roots deep enough when it could?
3rd prize in the 2022 HEC CSR Challenge case writing competition
Copyright ©2022
Copyright owner IMD Copyright
Organization Opaline
Industry Consumer Goods, Food and Beverage
Language English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Professors honored by The Case Centre among the top 50 best-selling case authors (2021/2022)
Kamran Kashani
Kamran Kashani
Emeritus Professor
Peter Killing
Peter Killing
Emeritus Professor
Carlos Cordon
Carlos Cordon
Professor
Stefan Michel
Stefan Michel
Professor
Dominique Turpin
Dominique Turpin
Emeritus Professor
Report Organizational Learning Organizational Transformation
DNB and IMD: Building a culture of collaboration, through action learning. At scale
Norway’s financial services group DNB entered the 2020s on a high note of best-ever quarterly performance; a highly diverse workforce; and great strides in rolling out innovative services. Nonetheless, its top management was conscious that the company needed to strengthen the way it collaborated along functional and divisional lines. The chal…
EFMD Excellence in Practice Award 2022 Silver Award
By Ina Toegel and Martin Králik
EFMD Excellence in Practice Case, May 2022
DNB and IMD: Building a culture of collaboration, through action learning. At scale
Report Organizational Learning Organizational Transformation Talent Management
ABS, IMD and OCP: Beyond: An ambitious next level talent development program
In 2018, OCP Group – the Moroccan-based world leader in plant nutrition and phosphate industry, and one of the most important employers of the private sector in the country – was a decade into an ambitious transformation program to capture higher value-added downstream business opportunities. To achieve its growth ambitions, it needed to develop…
EFMD Excellence in Practice Awards 2022 Gold Award
By Bettina Büchel and Nancy Lane
EFMD Excellence in Practice Case, May 2022
ABS, IMD and OCP: Beyond: An ambitious next level talent development program
Case Study Sustainability Strategy General Management Social Innovation
Schneider Electric: Becoming the world leader in sustainability
Schneider Electric is a multinational company providing energy management and automation. The case briefly outlines the company’s history and describes the progressive integration of sustainability efforts into its overall strategy. This 20-year journey culminates in 2021 when Corporate Knights ranked Schneider Electric No. 1 worldwide for its s…
2022 HEC Montreal CSR Challenge – 2nd Place
By Frédéric Dalsace
©2022
Schneider Electric: Becoming the world leader in sustainability
Case Study Strategy Growth Customer Centricity Sustainability
Kinto: Toyota’s new mobility services platform
In 2019, Toyota launched KINTO, its new mobility services brand, in Europe – to address the increasing shift in consumer preferences from ownership to on-demand usership. KINTO was only the third brand to be launched by Toyota in its history (after Toyota and Lexus). This signaled to the market that the world’s largest automaker was serious abou…
2nd prize in the 2022 John Molson MBA Case Writing Competition
By Dominique Turpin Winter Nie and Ivy Buche
©2022
Kinto: Toyota’s new mobility services platform
Case Study Marketing Strategy Diversity and Equity and Inclusion Growth Social Platform Sustainability
Kineer: A social marketing challenge
Kineer Services Limited (Kineer) was a social marketing startup set up in 2018 by Lakshmi Narayan Tripathi, a prominent Indian transgender, and Manish Jain, an ex-hospitality industry veteran. Their objective in setting up Kineer was to provide a life of dignity to the socially stigmatized third gender community in India. As a startup, Kineer fa…
3rd prize in the 2022 John Molson MBA Case Writing Competition
By Dominique Turpin Umashankar Venkatesh Jones Mathew and Sandeep Puri
©2022
Kineer: A social marketing challenge
Case Study Sustainability Entrepreneurship Growth Marketing Pricing Leadership
Bobsla: E-motion on snow
FULPMES, AUSTRIA, AUGUST 2021. Sergey Ignatyev, the founder and CEO of Bobsla, had arrived in Austria in 2019 from his native Saint Petersburg, attracted to the country by Startup Tirol, a foundation dedicated to bringing top technology startups to Austria. His revolutionary electric vehicle, a hybrid between a snowmobile and a sled on tracks, h…
4th prize in the 2022 John Molson MBA Case Writing Competition
By Benoit F. Leleux
©2022
Bobsla: E-motion on snow
Bobsla: E-motion on snow
By Benoit F. Leleux
©2022
Summary
FULPMES, AUSTRIA, AUGUST 2021. Sergey Ignatyev, the founder and CEO of Bobsla, had arrived in Austria in 2019 from his native Saint Petersburg, attracted to the country by Startup Tirol, a foundation dedicated to bringing top technology startups to Austria. His revolutionary electric vehicle, a hybrid between a snowmobile and a sled on tracks, had already won multiple prestigious technology and innovation awards and was the talk of the town on European slopes. The list of possible uses was growing every day. At the same time, the quest for investors had proved more arduous than expected. The question now was whether he could salvage his startup and finally turn it into the “Tesla on Snow.” Prototypes were making the rounds between exhibitions and technology fairs already, attracting attention and supportive editorials. The thrill of riding an electric snowmobile at 30 km/h sitting only millimeters above the snow was an incomparable and addictive experience. The hard part now was to define a proper business model (Selling hardware? Organizing events? Licensing the patented technology? B2B or B2C? Austria, US or Canada?) and developing a robust business plan to take the Bobsla to the world’s snowy slopes. Every dimension of the plan needed to be internally consistent and sustainable to make the Bobsla the “Tesla on Snow,” the ideal replacement for the snowmobiles craved by nature lovers around the world but which were actually environmental disasters: noisy, polluting and gas guzzling.
4th prize in the 2022 John Molson MBA Case Writing Competition
Copyright ©2022
Copyright owner IMD Copyright
Organization Bobsla
Industry Automotive, Electric Vehicles
Language English
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Case Study Family Business Diversity and Equity and Inclusion Strategy Sustainability Value Creation
Brown-Forman: Nothing better in the market
London, UK, July 2020. G. Garvin Brown IV, the chairman of Brown-Forman Corporation and 5th generation family shareholder, was preparing to celebrate the firm’s 150th anniversary. Despite its current global footprint, a turnover in excess of $3.3 billion and over 4,800 employees worldwide, Brown-Forman had remained in Louisville, Kentucky, close…
2021 EFMD Case Writing Competition Award – Family Business
By Benoit F. Leleux Marta Widz and Marc Chauvet
©2021
Brown-Forman: Nothing better in the market
Brown-Forman: Nothing better in the market
By Benoit F. Leleux Marta Widz and Marc Chauvet
©2021
Summary
London, UK, July 2020. G. Garvin Brown IV, the chairman of Brown-Forman Corporation and 5th generation family shareholder, was preparing to celebrate the firm’s 150th anniversary. Despite its current global footprint, a turnover in excess of $3.3 billion and over 4,800 employees worldwide, Brown-Forman had remained in Louisville, Kentucky, close to the Old Forester Distillery, the founding brands’ Pre-Prohibition headquarters (1882-1919), on Louisville’s historic Main Street, also known as “Whiskey Row”. COVID-19, however, had ruined the party, forcing the family to cancel the celebrations. Every family member had received their 150th Anniversary bottles of the limited-edition bourbon, taken from 6 barrels aged for 150 months, as well as a recently published book documenting the amazing history of Brown-Forman through photos, illustrations and artifacts. The pandemic would have a dramatic impact on economies around the world, affecting not only employees’ lives but also the livelihoods of partners in the broader hospitality industry. The publicly listed, family-controlled company had weathered worse storms in the past, including Prohibition, which had tested the firm’s resilience. Having a long-term-focused, engaged stockholder base and a strong governance system were tremendous advantages in such situations, especially when selling aged products with time-tested brands. Together with the two former CEOs and the board, Brown had painstakingly put together solid company and family governance structures and processes and carefully rebalanced the portfolio in a bid to mitigate the impact of downturns. Still, Garvin could not help wondering how well the delicately crafted system would hold under this real-world “stress test.”
2021 EFMD Case Writing Competition Award – Family Business
Copyright ©2021
Copyright owner IMD Copyright
Organization Brown-Forman
Industry Consumer Goods, Wine and Spirits
Language English
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Case Study Sustainability
Angaza: A Silicon Valley journey (Abridged)
Angaza’s story is not a typical solar light story, but the story of a female social entrepreneur with a for-profit Silicon Valley mindset transforming a social enterprise from a hardware to a software business model. It is about pivots, changing value propositions, and new products and business models as Angaza evolves to escalate social impact …

Angaza: A Silicon Valley journey (Abridged)
Case Study Finance Sustainability Investment Diversity and Equity and Inclusion
Nia Impact Capital: Active ownership for social justice
The case is about a sustainable investor firm, Nia Impact Capital (Nia) (Oakland, California), and its founder and CEO, Kristin Hull. Hull aims to invest in gender and racial justice and to make money with meaning and purpose. She brings the logic of impact investing to public markets, exercising active ownership, and engaging with portfolio com…
2021 EFMD Case Writing Competition Award – Responsible Leadership
By Vanina Farber and María Helena Jaén
©2021
Nia Impact Capital: Active ownership for social justice
Nia Impact Capital: Active ownership for social justice
By Vanina Farber and María Helena Jaén
©2021
Summary
The case is about a sustainable investor firm, Nia Impact Capital (Nia) (Oakland, California), and its founder and CEO, Kristin Hull. Hull aims to invest in gender and racial justice and to make money with meaning and purpose. She brings the logic of impact investing to public markets, exercising active ownership, and engaging with portfolio companies, including Tesla, IBM, and Apple. Hull has a crusade for social justice and against mandatory arbitration. For that purpose, she filled shareholders resolutions and has had proxy votes in the 2020 and 2021 proxy seasons. The case focuses on Nia’s engagement with Tesla and the 2021 proxy season. Tesla is a leader across the renewable energy sector but is in the news for sexual harassment and racial discrimination. In 2020, Nia submitted a shareholder resolution on Tesla’s mandatory employee arbitration to the US Securities and Exchange Commission (SEC). In her speech during the Tesla’s shareholders in September 2020, Hull made her case against the company’s forced arbitration for employee sexual harassment and racial discrimination claims. Tesla disputed the proposal, and Nia didn’t get a shareholder’s winning vote. Hull’s crusade in 2020 towards Tesla received extensive media coverage and showed her strategy as an activist investor. In her words, “it was a win because it was an important move in a much larger and longer campaign.” As part of her battle, Hull decided to raise her voice and fill again in October 2021. She thought that Nia’s advocacy at Tesla was advocacy for the entire US. Nia’s resolution on Tesla’s proxy ballot was crucial to her strategy for “connecting the dots about forced arbitration.” At the end of the case, Hull must prepare a proposal to the SEC and a speech to Tesla’s Board. She thought about the impact on Nia’s future strategy if they didn’t get 50% of the shareholders’ vote in Tesla’s board meeting on 7 October 2021.
2021 EFMD Case Writing Competition Award – Responsible Leadership
Copyright ©2021
Copyright owner IMD Copyright
Organization Nia Impact Capital
Industry Finance and Insurance, Banking;Finance and Insurance
Language English
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Book Digital Organizational Transformation
Hacking digital: Best practices to implement and accelerate your business transformation
Digital transformation has become commonplace across public and private sector organizations, and yet most struggle to achieve tangible results from it. Many make avoidable mistakes or fall into simple traps along the way. Written by a team of global digital transformation thought leaders, Hacking Digital provides practical advice and informatio…
2021 Axiom Business Book Awards – Bronze Medal
By Michael R. Wade Didier Bonnet Tomoko Yokoi and Nikolaus Obwegeser
Published By McGraw-Hill ©2022
Hacking digital: Best practices to implement and accelerate your business transformation
Article Culture Organizational Transformation
Why every executive should be focusing on culture change now
As the global community emerges from the COVID-19 pandemic, business leaders must lay the foundation for their organizations to thrive in a very different world. The pandemic accelerated three interlinked types of transformation affecting every industry: the adoption of digital technologies, the development of new business models, and the implem…
The Top MIT SMR Articles of 2021 (6th most widely read)
By Rose Hollister Kathryn Tecosky Michael D. Watkins and Cindy Wolpert
in MIT Sloan Management Review Blog 10 August 2021
Why every executive should be focusing on culture change now
Why every executive should be focusing on culture change now
By Rose Hollister Kathryn Tecosky Michael D. Watkins and Cindy Wolpert
in MIT Sloan Management Review Blog 10 August 2021
Summary
As the global community emerges from the COVID-19 pandemic, business leaders must lay the foundation for their organizations to thrive in a very different world. The pandemic accelerated three interlinked types of transformation affecting every industry: the adoption of digital technologies, the development of new business models, and the implem…
The Top MIT SMR Articles of 2021 (6th most widely read)
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Book Agility Leadership
Resetting management: Thrive with agility in the age of uncertainty
The ability to renew competitive advantage with flexibility is essential for any business in today’s turbulent world. How do you go beyond trendy buzzwords and master the principles of business agility? Resetting Management helps leaders understand why business agility matters. Agility releases a new level of energy, innovation and entrepreneurs…
The Business Book Awards 2022 – Change & Sustainability Finalist; CEO Today Magazine’s list of the top 10 “Books to Help CEOs Thrive in the New World of Work”
By Stéphane J. G. Girod and Martin Králik
Published By Kogan Page ©2021
Resetting management: Thrive with agility in the age of uncertainty
Book Strategy
ALIEN thinking: The unconventional path to breakthrough ideas
How do people come up with truly original ideas? For the past decade, the authors of this book have studied individuals who have made leaps of creativity-inventors, scientists, doctors, entrepreneurs and artists-and concluded that there are five patterns of thinking that distinguish them from the rest of us. These five patterns-Attention, Levita…
The Business Book Awards 2022 – Highly commended
By Cyril Bouquet Jean-Louis Barsoux and Michael R. Wade
Published By PublicAffairs ©2021
ALIEN thinking: The unconventional path to breakthrough ideas