Facts, transparency, and partnerships: building Nespresso into a responsible brand
Nespresso’s Chief Executive Guillaume Le Cunff explains how he counters greenwashing claims with facts, full transparency, and partnerships with NGOs....
May 16, 2024 • by Bryony Jansen van Tuyll in Greenwashing • 8 min read
A public spat over the Science Based Target Initiative (SBTi) highlights the tension between environmental scientists and corporates over carbon emission targets....
Continue readingJune 13, 2023 • by James E. Henderson in Greenwashing • 7 min read
Nespresso’s Chief Executive Guillaume Le Cunff explains how he counters greenwashing claims with facts, full transparency, and partnerships with NGOs....
March 10, 2023 • by Ralf W. Seifert, Yara Kayyali Elalem, Laurence Bongrain in Greenwashing • 7 min read
Increasing scrutiny of the voluntary carbon credit market means companies will need to put greater focus on decarbonizing their supply chains rather than offsetting carbon if they are to avoid claims of...
August 18, 2022 • by Knut Haanaes, Frédéric Dalsace, James E. Henderson in Greenwashing • 3 min read
It's become clear that sustainability can be used as a powerful marketing tool, but how many companies are actually doing what they say? Here are some tools to determine whether an organizing...
February 24, 2022 • by Stéphane J. G. Girod in Greenwashing • 8 min read
Luxury firms can strategize to find that sweet point between growth and a positive social and environmental impact, says Professor Stéphane J.G. Girod...
November 11, 2021 • by Mikkel Larsen in Greenwashing • 7 min read
Measuring the true impact of Environmental, Social and Governance (ESG) investments is crucial to assessing the claims made by their promoters and comparing different opportunities. This is a difficult task but not...
September 30, 2021 in Greenwashing • 7 min read
CEOs pledged to take COVID pay cuts but many didn’t go through with it. Now their investors are rebelling, and amplifying calls to reform executive compensation...
March 20, 2021 • by Knut Haanaes in Greenwashing • 2 min read
In this mini case study, Professor Knut Haanaes suggests how to judge whether a company’s environmental claims are credible....
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