Facts, transparency, and partnerships: building Nespresso into a responsible brand 

Moving from a carbon offsetting to a carbon insetting mindset

10 March 2023 • by Ralf W. Seifert, Yara Kayyali Elalem, Laurence Bongrain in Greenwashing • 7 min read

Increasing scrutiny of the voluntary carbon credit market means companies will need to put greater focus on decarbonizing their supply chains rather than offsetting carbon if they are to avoid claims of...

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How to identify greenwashing

18 August 2022 • by Knut Haanaes, Frédéric Dalsace, James E. Henderson in Greenwashing • 3 min read

It's become clear that sustainability can be used as a powerful marketing tool, but how many companies are actually doing what they say? Here are some tools to determine whether an organizing...

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Three ways to take sustainability beyond greenwashing in luxury  

24 February 2022 • by Stéphane J. G. Girod in Greenwashing • 8 min read

Luxury firms can strategize to find that sweet point between growth and a positive social and environmental impact, says Professor Stéphane J.G. Girod ...

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ESG investment must be built on measurement of real impact

11 November 2021 • by Mikkel Larsen in Greenwashing • 7 min read

Measuring the true impact of Environmental, Social and Governance (ESG) investments is crucial to assessing the claims made by their promoters and comparing different opportunities. This is a difficult task but not...

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The convergence of executive pay and corporate social responsibility

30 September 2021 in Greenwashing • 7 min read

CEOs pledged to take COVID pay cuts but many didn’t go through with it. Now their investors are rebelling, and amplifying calls to reform executive compensation...

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Greenwashing: The biggest threat to sustainability

20 March 2021 • by Knut Haanaes in Greenwashing • 2 min read

In this mini case study, Professor Knut Haanaes suggests how to judge whether a company’s environmental claims are credible....

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