Beyond products: Why customer centricity is the key to long-term growthÂ
Book Club
Discover your superpower. Rewiring how you think, collaborate, and decide
Join us on 30 November as author Atif Rafiq explores new way to innovate into the unknown and move from strategy to action. Register belowÂ
Connect on 30 November, 1pm CET, to the I by IMD Book Club as IMD Professor of Strategy and Innovation Albrecht Enders is joined by Atif Rafiq, author of the Wall Street Journal bestseller Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action.
He will introduce his breakthrough methods for solving the unknown on the path to innovation, creativity, and business growth, while avoiding bureaucracy and stagnation.
Time: 13:00 (CET)
I by IMD Book Club
From the journey of senior executives to issues of gender and data bias, each month, we’ll discuss one recently released book, and add a new one to the list, so you'll be able to plan ahead.
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