Lessons from the leaders
Deloitte’s gender equality leaders show us there is another way. These companies represent around 5% of women’s employers, and the women working for them report far more positive experiences: 87% say they get adequate mental health support from their employer, and the same percentage feel comfortable talking about their mental health at work. Just 3% feel burned out, compared with 81% of women who work for the lagging organizations.
What are the leaders in gender equality doing differently? There are many different factors at play here, but it ultimately comes down to one simple question: What is the purpose of your diversity initiative?
It’s striking how few companies can answer this question. To be an employer of choice for women, business leaders have to first be able to connect diversity goals with their firm’s strategic objectives. But when asked why they promote gender equality, many executives will simply relay their directive to reduce bias or improve women’s representation – without any real understanding of where this fits in the bigger picture. They tend to reiterate the mantra that “diversity improves performance,” a claim that rigorous academic research, including my own, has shown to be overly simplistic and tenuous.
Leaders in gender equality, on the other hand, can articulate exactly why they are working towards gender equality and what it means for their organizations. They know the demographic limitations of their workforce. They understand that by not being gender equal they are losing out on top talent. And they are invested in getting the best people on board and making their workplaces inclusive so that they can retain the women they recruit.
They also understand that the work doesn’t stop there. Gender equality leaders also:
- Actively reward diversity and hold themselves accountable when they do not meet standards
- Create opportunities for people to report concerns and get them heard
- Make space for LGBT+ women and women in ethnic-minority groups and work with them to identify best career paths.
- Regularly evaluate their workforce to ensure the organization is moving in the right direction.
- Are willing to learn and make changes to what work is carried out and how it is conducted, so that the entire organization can become more effective.
Crucially, leaders in gender equality are transparent about their goals. This is essential. Management need to constantly communicate with the rest of the organization about diversity and why gender equality is important. They bring it up on a regular basis and do not assume that everyone is on the same page.
You can have an enlightened CEO who genuinely wants gender equality, who wants to learn from women and increase representation, but that is no good unless others down the line can articulate why they are doing this. To make meaningful change, you need to get everyone on board and show how gender equality means that everybody wins.