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Brain Circuits

There’s a new world order – is your strategy keeping up with it?

IbyIMD+ Published 5 November 2021 in Brain Circuits • 2 min read

The pandemic changed everything, and not just temporarily. The way people look at success and the future has changed as well, and it’s affecting businesses. Relevance is a quality that leaders formerly tended to overlook, but the new business landscape is making it a key driver of business strategy. You may have the highest profit in the industry, but if people realize you are harming the environment, or exploiting your workforce, suddenly a new perspective cuts the relevance of your competitive advantage.

Many business leaders are now looking beyond short-term financial performance and focusing on sustainable value creation. If you need to switch gears for an uncertain future where people demand more from the businesses they patronize, you can use this four-step framework for strategy rejuvenation.

Stakeholder collaboration

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