Has your family business changed to reflect the times?

The times are changing and ESG goals are not just a passing fad. They are a defining factor in how consumers view companies and merit a change in the family business as well. Many families are making the sometimes difficult decision to pivot from their core business models and transform them into purpose-driven ones. Leveraging your assets for the greater good isn’t just good business, it can bring a larger shared purpose to a family business.

There is an outdated model of doing business, as portrayed in the work of Milton Friedman, and exemplified by historic moguls such as John D. Rockefeller whereby the business of business is business and nothing else.  This meant focusing exclusively on profit…