Do you know how to measure your impact beyond profits?

At IMD, we have spent years studying family philanthropy, interviewing 70 philanthropic families across 30 continents to publish our report, Navigating your family’s philanthropic future across generations. Our study shows how philanthropy can be a powerful and positive force for the wider family enterprise system. But the report doesn’t just hold information for families; many lessons can be applied to private and public organizations across the globe. One of these key lessons is how corporate philanthropy creates value, and how that value can be measured.

Ask yourself the following questions to see if you are using optimal methods to measure your impact:

What non-financial measures do we have in place to measure profitability?

This can trip…