Case Study

TwingTec AG: Catching high winds

13 pages
December 2016
Reference: IMD-7-1774

Dubendorf, Switzerland, June 2015. The TwingTec team had spent more than four years developing a tethered wing technology that generated electricity by flying a kite at high altitudes, capturing the energy from the stable winds there. Even though friends and family often made fun of the fact that Rolf’s work involved playing with a kite, reality was very different and he faced many painful moments as the MD of the innovative start-up. While TwingTec had received significant financial and non-financial support from EMPA over the years, its funding was once again about to run out at the end of June. There were still many technical challenges to overcome before they could start commercializing TwingTec’s kite technology, and these steps would require additional capital. Technical readiness was behind schedule but Rolf was confident that the technology issues could be resolved: they just needed more time and money – approximately two years and CHF 2 million – to prove the technology by finally building a full-size prototype… Would investors feel as confident as the team about the next steps? How expensive would that money be and could investors accept the long timeframe? Was it time to ween the company from its public supporters and embrace the market and customers further?

Learning Objective

Technology development, team building, funding growth, prototyping, venture development, routes do market, technology entrepreneurship.

Keywords
Venturing, Growth Management, Technology Development, Alternative Energy, Wind Power, Sustainability Certification, Financing, Team Building, Technology to Market, Prototype
Settings
Switzerland
TwingTec, Energy
2011-2015
Type
Field Research
Copyright
© 2016
Available Languages
English
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics