Case Study

Tissot: Competing in the global watch industry

32 pages
September 1985
Reference: IMD-3-0325

The managing director of Switzerland’s largest watch company is planning to relaunch one of the company’s brands – Tissot. The case includes a complete overview of the industry and competitors. Within the context of the industry, the managing director must formulate strategies and plans for manufacturing, positioning, pricing and distribution.

Keywords
Watch
Settings
Switzerland
1985
Type
Field Research
Copyright
© 1985
Available Languages
English
Related material
Teaching note
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