Case Study

Taking charge at Inter Drinks Company (R1)

38 pages
October 1988
Reference: IMD-3-0407

The Managing Director of a regional bottling company (SF30 million in sales) in Switzerland must identify priority areas for management decisions in order to remain competitive . Three key functional managers (Production, Marketing, Finance) have presented important issues: to invest in a new bottling line, to improve salesforce effectiveness and to use more computer facilities. He must also do something about “civil service” mentality amongst his staff.

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© 1997
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