San Patrignano Community (A)
This case series describes one of the world’s most remarkable communities, which for the past twenty years has continuously achieved extraordinary results working with marginalized individuals. Case A describes the development of the San Patrignano Community since the idea was first conceived in the mid-1970s until the death of its founder, Vincenzo Muccioli, in 1995. The Community, in the central Italian Emilia Romagna region, is run and managed by 2,000 rehabilitating heroin addicts. The case tells a compelling tale of Vincenzo’s courageous and entrepreneurial leadership. It also follows the spontaneous, gradual and organic growth of the Community’s social fabric, therapeutic approach and strong sense of shared purpose and family values. The development of the Community’s “productive” activities (which are, in fact, San Patrignano’s business ventures) is also described.
1995-2000
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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