Case Study

Nestlé-Rowntree (C)

13 pages
August 1990
Reference: IMD-3-0425

The (C) case is the third of a three-part case series on the L 2.5 billion takeover of Rowntree by Nestle in 1988. Nestle has acquired Rowntree; this final case raises issues as to the post-acquisition integration of Rowntree and Nestle. The case setting is six months after the acquisition, and is written from the point of view of the former senior Rowntree manager charged with integrating the Rowntree and Nestle chocolate businesses in Europe.

Keywords
Organizational Structure, Chocolate
Settings
Europe
1989
Type
Field Research
Copyright
© 1989
Available Languages
English
Related material
Teaching note, Video
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