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Case Study

Hilti France: Strategy implementation (A)

By Seán Meehan and Janet Shaner

7 pages

January 2000

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Reference: IMD-3-0859

Hilti France has the challenge to increase their sales and profitability as part of Hilti’s Champion 3C strategy. They have three key market segments: upper, middle, lower. In the A-case, Alain Baumann, the managing director must decide how to prioritize his opportunities.

Keywords

Distribution Channel Strategy

Settings

France
Hilti
1996

Type

Field Research

Available Languages

English

Related material

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This case study is part of a series

Hilti France: Strategy implementation (A)
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