EasyEverything: The internet shop (Abridged)
By February 2000 easyEverything the first chain of large Internet cafis to be conceived anywhere in the world had already successfully launched 5 shops in London. The company also aggressively planned to launch an additional 50 shops across Europe by 2002. EasyEverything was just one of several companies operating under the UK-based parent company easyGroup which also managed easyJet airlines and several other start-up ventures. Stelios Haji-Iaonnou, chairman and owner of easyGroup, was a charismatic and wealthy entrepreneur known for his down to earth “no frills” style that had come to exemplify the easy brand. His mission for easyEverything was simple: to make easyEverything the cheapest way to access the Internet. He also envisioned easyEverything as a virtual alternative to department stores where users could shop send emails and surf the Internet. He proclaimed “EasyEverything can be a betting center a music store a cinema or a travel agency. We can become the Wal-Mart of Internet access.” However some industry experts questioned whether Internet cafes were a viable long- term concept because of rapid changes in technology such as wireless Internet access. Furthermore easyEverything faced several internal challenges in 2000 which included how to quickly replicate the business model and how to incorporate innovative ideas while expanding. Despite these challenges managers at easyEverything realized that there were significant opportunities for growth because of the endless revenue-generating possibilities that the Internet offered.
2000
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
- EasyEverything: The internet shop
- EasyEverything: The internet shop (Abridged)
- Www.easyrentacar.com
- EasyEverything: The internet shop
- EasyEverything: The internet shop (Abridged)
- Www.easyrentacar.com
Case reference: IMD-3-0874 ©2000
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-3-0876 ©2000
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-3-0875 ©2000
Research Information & Knowledge Hub for additional information on IMD publications
The case follows Oliver Freiland, a former Roland Berger consultant with a successful corporate career, in his quest for the right acquisition target. In 2015 Oliver finally took a leap of faith to buy his way into entrepreneurship by acquiring He...
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-7-2514 ©2024
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-7-2515 ©2024
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-7-2601 ©2024
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications