Case Study

Desso (B): Making it happen—the implementation of a C2C business model

5 pages
December 2012
Reference: IMD-3-2350

The CEO of Desso, a European carpet tile company, decides to make a radical business model transformation focused around Cradle to Cradle concepts.

Learning Objective

Introduction to Cradle to Cradle. Introduction to Business Models. Sustainable competitive advantage.

Keywords
Business Model, Transformation
Settings
Europe
Desso
2007-2012
Type
Published Sources
Copyright
© 2012
Available Languages
English
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