HomeResearch & Knowledgeback to HomeStrategyback to Research & KnowledgeCiba in Chinaback to Strategy

Case Study

Ciba in China

23 pages

November 1996

Reference: IMD-3-0675

In April 1996, Dr. Jacques Barman, Executive Committee Member of Ciba Geigy in charge of Asia and Guy Clayton, Chairman of Ciba Geigy (China) are in Basel (Switzerland) to reflect on the different activities of the group in the People’s Republic of China (PRC). Three major challenges have to be addressed: 1) Growth of Ciba Geigy’s activities in China has slowed down in 1994 and 1995. 2) Several Chinese partners show considerable difficulties in living up to their contribution to the joint ventures, Ciba is involved in. 3) “Rules of the game” for competing in China are being modified.

Keywords

Settings

China
1996

Type

Field Research

Available Languages

English

IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Keep reading

Article

Leadership under fire: Inside the decision-making that saved Notre-Dame

How quick thinking, strategic choices, and trust in the team kept one of the world’s most iconic landmarks from destruction – lessons every leader can apply in times of crisis.

Leadership Strategy

By Jean-Claude Gallet

in I by IMD

Article

Break down silos to unlock innovation potential

Learn how breaking down silos between M&A, in-house innovation, and partnerships can drive corporate innovation, improve resource allocation, and foster collaboration.

Convenience store takeover: does 7-Eleven bid herald an unprecedented wave of M&A in Japan?

Bid for iconic Japanese convenience store chain could mean beginning of foreign M&As in Japan

Strategy

By Patrick Reinmoeller

in I by IMD

Case Study

Entrepreneurship through acquisition: Vanessa Monestel’s search fund

GENEVA (SWITZERLAND), OCTOBER 2023. Vanessa Monestel was ecstatic. a day earlier, she had just signed the letter of intent (LOI) to acquire an Amsterdam-based fashion company. This was the culmination of her 18-month search for a company to acquir...

Entrepreneurship Finance Strategy

By Benoit F. Leleux, Joseph Kovacs, Kristel Rouiller, Sebastien Braun and Thierry Meouchi

Article

The mandate for innovation: Setting the stage for success

In the first in a series of articles looking at the complexities of corporate innovation, the authors consider why a clear innovation mandate is crucial to create an environment where creativity can flourish, and innovation consistently delivers t...

Strategy

By Joep de Caluwé and Stephen Parkins

in I by IMD

25 November 2024

Case Study

Entrepreneurship through acquisition: Sébastien Perroud and the IAR Group

GENEVA (SWITZERLAND), AUGUST 2021. There was a lot at stake for Sébastien. This was the culmination of his 18-month NCA supported search journey to find a company to acquire. Instead of a single target, he was now faced with the prospect of acquir...

Entrepreneurship Finance Strategy

By Benoit F. Leleux, Dominik Hanslin, Iuliia Mordacheva, Matthias Rey and Frank Schuster

Case Study

HeliService International: Flying ahead

The case follows Oliver Freiland, a former Roland Berger consultant with a successful corporate career, in his quest for the right acquisition target. In 2015 Oliver finally took a leap of faith to buy his way into entrepreneurship by acquiring He...

Entrepreneurship Mergers and Acquisitions Strategy

By Benoit F. Leleux, Stephanie Herzog, Christian Hutter, Markos Vidalis and Selmona Walder

Case Study

Mastercard 2023: Rewired for infinite optionality

In the 2010s, card processing – Mastercard’s flagship service – started showing signs of commodification as new, nimble players (typically, fintech startups thriving on digital) entered the payment processing space, and customer preferences evolve...

Disruption Digital Strategy

By Howard H. Yu, Mark J. Greeven and Martin Králik

Article

Management myth-busters: Does culture really eat strategy for breakfast?

Culture eats strategy for breakfast is one of the most enduring truisms of management. But is it really the case? And what is culture anyway?

Organizational Culture Strategy

By Michael R. Wade

in I by IMD

8 November 2024

Article

Drei Ideen, um die Kostenexplosion im Gesundheitswesen wirklich zu dämpfen

The total costs of the Swiss healthcare system are rapidly approaching the CHF 100 billion mark per year. Now Switzerland is voting on November 24 on a further reform step. But that will not be enough. New ideas are needed.

Strategy Change Management Disruption

By Alix Rey, Romain de Luze, José Parra Moyano and Urs Trinkner

in NZZamSonntag

31 October 2024