Case Study

Adidas: Route 2015

7 pages
February 2017
Reference: IMD-7-1864

The case describes Adidas after the acquisition of Reebok and CEO Herbert Hainer plans for Route 2015.

Learning Objective

The case describes the growth and evolution of Adidas as it competes in the sporting goods and athletic shoes industry.

Keywords
Sports Equipment, Sports Footwear
Settings
Global, Germany
Adidas, Consumer Goods, Sports Footwear, Consumer Goods, Sports Equipment
1990-2015
Type
Published Sources
Copyright
© 2017
Available Languages
English
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