Case Study

Adidas: Growth and transformation to 2009

10 pages
February 2017
Reference: IMD-7-1863

The case describes the evolution from Adidas’ founding until 2009, including the acquisition of Salomon and Reebok.

Learning Objective

The case describes the growth and evolution of Adidas as it competes in the sporting goods and athletic shoes industry.

Sports Equipment, Sports Footwear
World/global, Germany
Adidas, Consumer Goods, Sports Footwear, Consumer Goods, Sports Equipment
Published Sources
© 2017
Available Languages
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics