Discover what it really means to be more innovative. Listen to Bill Fischer, IMD Professor of Innovation Management, as he explains why this is a course that can be valuable to you whatever your level of responsibility.


About this program

Effectively drive innovation in your organization by learning from the lessons of successful innovators, and recognizing the limitations of current managerial models in today’s world of constant change and uncertainty. Specifically the program teaches you to:

  • Master new approaches to innovation to make your strategic thinking more effective
  • Employ prototyping as a way of taking bigger chances without incurring bigger risk
  • Identify partners who will be influential in creating the future you will be competing in
  • Hone your personal idea-hunting skills
  • Launch a coherent and innovative proposal in your current work environment
  • Maximize the talent contributions of those around you

Who should attend

This program is designed for executives who need to fulfil the role of strategic leader in a time of uncertainty or turbulence, specifically leaders who are struggling to think strategically in a fast-moving world and who need to find innovative solutions to new and evolving scenarios. 

Program overview 

The program begins with an examination of current business models and their limitations when applied to today’s evolving environment. You will be progressively confronted with a variety of insights concerning where innovation comes from; how you can tap into the future today; strategies for giving a good idea a good chance and how you can foster and nurture a culture of innovation within your team. You will be challenged to test your assumptions and open yourself up to new ways of thinking and acting with respect to your strategic thinking. 

 Individual assignments, virtual group work, case studies, video summaries, personalized feedback from your program  coach, exchanges with leaders from across the globe and peer reviews - are all combined to stimulate your thinking, unlock new insights, change habits, and firmly embed the learning in your specific business context. You will leave the program with innovative ideas to apply to your current and future business challenges.


  • You work with a dedicated personal coach to support you throughout your learning journey

  • You can develop a current project from your own business and apply what you learn to your context

  • You get IMD certification and become part of the outstanding professional IMD Alumni network



8 weeks of study, 4-6 hours per week.

The flexible schedule allows you to access the material in your own time and study at your pace. You must successfully complete all weekly assignments in order to finish the program and gain IMD certification. 



Program sessions 2017
BI 1   May 1 - June 23
BI 2 September 25 - November 17


Fee 2016

CHF 3’900 for individual participants / CHF 3’500 IMD alumni

Corporate Learning Network member corporations receive a number of complimentary seats. If you are applying via your company or corporation, please check internally that you are eligible to apply before submitting your application.

Participant feedback

Being Innovative uncovered compelling insights for my business. Viewing revenue stream opportunities exposed areas that could provide potential going forward, and looking at costs and profitability showed where the sales and support functions could work together to improve cash flow.

Marci Bonham

Director of Sales, Hilti Great Britain Ltd, UK