How to manage technology innovation to unlock new business opportunities?

How to manage technology innovation to unlock new business opportunities?

How to manage technology innovation to unlock new business opportunities?

TransformTECH free webinar
FREE webinar
TT Event
Explore full program?
Zlatka Fistonic
How to innovate the right way

If you want to innovate products and services with technology, join this free webinar with IMD professor Bettina Büchel and EPFL professor Marc Gruber. You will discover how to unlock market opportunities enabled by new technologies like AI, IoT, and robots. The webinar will also introduce you to topics covered by IMD & EPFL’s TransformTECH program.


  • What market opportunities are emerging from new technologies
  • Which technology combinations are likely to deliver the most value 
  • How to successfully manage the innovation process


  • Examples of technology-enabled innovations developed by successful companies
  • A roadmap for navigating market opportunities
  • Plus all your questions answered

You NEED this webinar if...

  • You are a business executive looking to gain a deeper understanding of the latest innovative technologies
  • You want to gain confidence in your ability to innovate
  • You are managing technology innovation

NB: This webinar is not designed for tech experts.


Watch webinar

Meet your business and technology professors
Cyril Bouquet

Professor of Innovation and Strategy
Marc Gruber

EPFL Full Professor and Vice President for Innovation

Marc Gruber is full professor and vice president for innovation at EPFL where he holds the chair of entrepreneurship and technology commercialization. His research focus is on innovation, strategy, entrepreneurship and technology commercialization.

In an independent research study on the most impactful entrepreneurship scholars (Gupta et al., 2016), Marc was ranked as the worldwide #1 researcher in entrepreneurship for the 2005-2015 period. He was also the triple thought leader award winner at the Entrepreneurship Division of the Academy of Management and shared #1 research position worldwide. Beyond his research work, he is currently authoring a textbook on technology commercialization and was the co-editor of a textbook on entrepreneurship as well as a regular contributor to a weekly column on entrepreneurship in the "Frankfurter Allgemeine Zeitung".

Any questions?

Should you have any questions, please do not hesitate to contact Zlatka Fistonic

Phone: +41 21 618 02 85

Email: [email protected]

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