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Case Study

From crisis to the new normal

By Knut Bjarne Haanaes and Lisa Simone Duke

3 pages

June 2020

Reference: IMD-7-2198

This mini case illustrates different sustainability examples and the repercussions and consequences and how these have changed over the years.

It talks about the sources of corporate crises and challenges participants to consider how companies can avoid them through improving their strategies, better structures and greater preparedness.

Learning Objective

This case is part of a mini-series focused on business and society that challenges participants to consider the lessons of various events and examples and how they can apply the learning to their own context. In this case the learning objectives are:

What can we learn from corporate reactions to crises?
What are the antecedents of corporate crises?
How can we better prepare to react to them or avoid them altogether?

Keywords

Sustainability

Settings

1986-2020

Type

Published Sources

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This case study is part of a series

Addressing the Covid-19 crisis: The CEO agenda (Mini case)
Climate change: How fast can change happen? (Mini case)
Distinguishing greening from greenwashing (Mini case)
Friedman meets Freeman – Who got it right on the future of capitalism? (Revised) (Mini Case)
From crisis to the new normal (Mini case)
Looking back from 2030: We turned the corner on climate - How did we get here? (Revised) (Mini case)

This case study is part of a series

Addressing the Covid-19 crisis: The CEO agenda (Mini case)
Climate change: How fast can change happen? (Mini case)
Distinguishing greening from greenwashing (Mini case)
Friedman meets Freeman – Who got it right on the future of capitalism? (Revised) (Mini Case)
From crisis to the new normal (Mini case)
Looking back from 2030: We turned the corner on climate - How did we get here? (Revised) (Mini case)

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