Jonathan Lachowitz founded a start-up venture in the Financial Planning industry called White Lighthouse Investment Management in 2006. He targeted a niche segment (US citizens living abroad) that had a critical problem that was not addressed by existing companies (e.g. US Tax Reporting). The organization has grown slowly and consistently. In 2015 the current form of organization is stretched to a maximum. There are several decisions Jonathan needs to make, he needs to decide whether or not to hire new employees or partners and he needs to come up with a strategy on what type of clients he should accept.
Keywords
Start-up, Financial Planning, Services, Knowledge Economy, Business Growth, Customer Focus, Customer Segmentation, Financial Analysis
Settings
White Lighthouse Investment Management, Finance and Insurance, Financial Services
2007 – 2018
Available Languages
English
Related material
Teaching note, Video
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