Case Study

Vanke (A): Transforming from a diversified conglomerate to a focused property company

13 pages
June 2009
Reference: IMD-3-2112

In its early stage, Vanke was as opportunistic and diversified as many other Chinese companies. But it gradually sold off non-core businesses and focused on residential property development, which helped it to become one of the largest real estate developers in China. In early 2008, Vanke expected China’s residential market would experience a downturn. It faced a decision whether or not to lower the prices.

Learning Objective

1) Understand how the Chinese real estate indsutry evolves over time. 2) Understand how Vanke developed its competitive advantages through focus, customer segmentation, and services. 3) Show Vanke as a rare example of “focus” strategy implementation in China where entrepreneurs tend to favor diversification.

Keywords
General Management, Customer Focus, Focused Strategy, Real Estate, Real Estate Development, Strategy
Settings
China
2008
Type
Field Research
Copyright
© 2009
Available Languages
English
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics