Kericho: A sustainable tea plantation
Unilever is among the world’s largest users of agricultural raw materials and a major buyer on world agriculture markets. Unilever’s work on sustainable agriculture has been focused on five key crops – palm oil, peas, spinach, tea and tomatoes. This short case provides an example of how Unilever has approached development of sustainable tea production in such a way that benefits are realized by both the business and the society in which it operates. The Kericho tea plantation, the subject of the case, was the first to be certified as sustainable after Unilever allied with the Rain Forest Alliance to further its efforts.
This case can be used to stimulate discussions with leaders around how to address the challenges and realize opportunities from CSR initiatives. Questions it can stimulate discussion around include: Does a market leader have a moral obligation to take responsibility for its impact on nature? Why or why not? And at what potential cost? What role does a sustainability vision, and related beliefs, play in an organization? What benefits can a company derive from resulting actions? If you need to convince a cynic, what actions would you recommend?
Unilever
2004 – 2007
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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Building on NTT (A), the case starts with NTT’s CEO having narrowed down strategic growth options with the board to prepare NTT for the future. Past international investments in AT&T Wireless and KPN to tap into foreign markets had resulted in bil...
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NTT Corporation, Japan’s information and communication technologies (ICT) leader since 1953, was the first to commercialize internet usage on mobile phones in the 1990s, which resulted in NTT achieving much success in Japan. However, by the end of...
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