Internal entrepreneurship at the Dow Chemical Company
The case describes how a corporate entrepreneur shapes an internal growth venture within the company, mobilizes the resources that are needed to implement the venture, and achieves success. Complementing his entrepreneurial behaviour, however, is the support that he receives from several senior managers in the firm. The case allows a careful examination of the challenges for corporate entrepreneurship in a large multinational firm, and the roles that senior executives have to play in support of it.
2000- 2001
Cranfield University
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Harvard Business School Publishing
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NUCB Business School
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Officially, brands executives continue to display confidence that big luxury will shrug off the 2024 downturn as a cyclical one. They see it as the product of the combined collapse of real estate prices in China and a return to normalcy after the ...
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