Case Study

IBM Watson (A): Will a computer replace your oncologist one day?

11 pages
July 2013
Reference: IMD-3-2402

Medical information doubles in volume every five years, and physicians practicing in the rapidly changing field of oncology are challenged to remain current with medical literature, research, guidelines and best practices. MSKCC joined forces with IBM to put IBM Watson to work. Beginning with lung cancers, the organizations are consolidating clinical expertise, molecular and genomic data, and a vast repository of cancer case histories into an evidence-based solution. The case explores how IBM Watson could disrupt the field of modern healthcare, potentially commoditizing oncologists’ expertise.

Learning Objective

Examine the emergence of a new form of technology that can potentially disrupt the expertise among oncologists. Explore the implication to hospitals and how they will compete in the future.

Keywords
Disruptive Technology, Information Technology, General Management, Strategy
Settings
United States of America
IBM
2010-2013
Type
Published Sources
Copyright
© 2013
Available Languages
English
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