IBM Watson (A): Will a computer replace your oncologist one day?
Medical information doubles in volume every five years, and physicians practicing in the rapidly changing field of oncology are challenged to remain current with medical literature, research, guidelines and best practices. MSKCC joined forces with IBM to put IBM Watson to work. Beginning with lung cancers, the organizations are consolidating clinical expertise, molecular and genomic data, and a vast repository of cancer case histories into an evidence-based solution. The case explores how IBM Watson could disrupt the field of modern healthcare, potentially commoditizing oncologists’ expertise.
Examine the emergence of a new form of technology that can potentially disrupt the expertise among oncologists. Explore the implication to hospitals and how they will compete in the future.
IBM
2010-2013
Cranfield University
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Harvard Business School Publishing
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
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Case reference: IMD-2663 ©2025
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in MIT Sloan Management Review Blog 10 April 2025
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