CHINT Group (B): Moving up the value chain
CHINT was determined to move up to the high-end segment of the market. It had the choice of either organic growth or external growth via acquisitions. The case focuses on CHINT’s efforts to enter the high-end segment. It needed to make decisions with regard to product, price, distribution channel, technology, design, brand, and value proposition for this segment.
How to implement the new market strategy?
April 2009
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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