Ayudhya Allianz c.p.: The turnaround
The case describes the transformation journey of a business unit in the middle of a major crisis – Allianz Auydhya CP, the subsidiary of Allianz, the largest insurance company in the world – into one of the most successful performers within the global group. In 2004, angry agents and employees resisting management efforts to restructure the perennial loss-making business, threatened to shut down the operations. Only three years later, under a new CEO and with a new management team willing to break many of the traditional rules of the game, the company became the first among Allianz subsidiaries in Asia in reaching its profitability targets. The case examines in detail the specific actions taken to change the culture of the organization, focusing on change initiatives which in the context of the local business culture seemed particularly controversial.
1) Develop understanding of the key elements driving large scale organizational change. 2) Recognize the importance of managing differences not only among national cultures, but also within cultures. 3) Learn how effective leadership can support the change process despite obstacles in the environment.
Allianz
2004-2007
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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in Review of Managerial Science October 2024, vol. 18, pp. 2981-3005 https://doi.org/10.1007/s11846-023-00703-3
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