HomeResearch & Knowledgeback to HomeStrategyback to Research & KnowledgeAnalytics Pros: Taking digital to the next levelback to Strategy

Case Study

Analytics Pros: Taking digital to the next level

By Benoit F. Leleux, Natalia Ligai, Theofanis Manolikas and Charlotte Whitmore

16 pages

December 2020

Order this case study

Reference: IMD-7-2055

Analytics Pros (AP) is a consultancy that gives elite and global brands the most accurate picture of their digital landscape. In particular, Analytics Pros analyzes any interaction and online- customer experiences with websites, mobile apps, marketing efforts and more. The firm leverages primarily the leading software platforms Google Analytics 360 Suite which is part of the Google Marketing Platform to generate insights that help customers better understand their own customer journey from marketing acquisition and purchase through to retention and loyalty. Founded by young entrepreneurs at the start of the Global Financial Crisis in 2009 with limited experience on how to run a business and no capital funding, AP reached $4.5m in revenues by 2014. A subsequent acquisition was considered to propel the company’s growth but almost ruined the company if the CEO had not pulled the trigger to fire herself.

Learning Objective

How a leader’s role changes, and how to manage key leadership challenges
How to pivot and adjust a business model due to external changes
How to scale up and merge a business through / after acquisition

Keywords

Strategy, Entrepreneurship, Leadership, Business Strategy, Big Data, Data Analysis, Analytics, Advertising, Purchasing, Acquisition, Google, Merger, Gender Equality, Diverse Protagonist

Settings

Northern America, United States of America
Analytics Pros, Information Technology, Information Services
2009-2014

Type

Field Research

Available Languages

English

Related material

Teaching note, Video

IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Keep reading

Article

Trump Policy - Navigating The Fog - A Near Term Guide

Once again, Donald Trump has promised bold yet unspecified moves that will add to the uncertainty facing executives. Business leaders must cut through the "policy fog" by focusing on what the re-elected President can actually control, comprehensiv...

Strategy

By David Bach, Richard Baldwin and Simon J. Evenett

in I by IMD

20 January 2025

Article

Navigating Geopolitical Rivalry - Geopolitical Radar

The mention of geopolitics leads many to ask how company strategies are being reformulated to capitalize on what's left of globalization. But this overlooks a critical prior question: what's the best way for firms to track and assess geopolitical ...

Lessons from a legacy: Keeping business and family in balance to create a multigenerational enterprise

Bruce Grossman shares his family’s journey from mining to building Arca Continental, Latin America's second-largest Coca-Cola bottler, and their commitment to legacy and impact.

Business Transformation Entrepreneurship Family Business Supply Chain

By Peter Vogel

in I by IMD

Article

What tramp shipping can teach strategic management

Here are three strategic lessons from the tramp shipping industry.

Eliminating roadblocks to sustainable business transformation

Companies need clear guidance to achieve sustainable business transformation. A practical roadmap identifying drivers for effective change can make success more likely.

Strategy Sustainability

By Julia Katharina Binder

in I by IMD

10 January 2025

Article

Annual prognoses and corporate strategy - 2025 Trends

Most annual predictions fail to provide actionable insights for executives. Here are two approaches to better discern the implications for your business.

Why leaders don’t engage in strategic thinking

Strategic thinking is widely acknowledged as a critical leadership capability, yet many executives struggle to consistently prioritize it.

Leadership Strategy

By Michael D. Watkins

in I by IMD

9 January 2025

Case Study

CVTrust and the Smart Certificate

Entrepreneurship Digital Venture Capital

By Benoit F. Leleux, Baldvin Kovacs, Sayat Kurmanbayev and Luigi Mirri

Article

How to get your kids engaged in the entrepreneurial family galaxy

Family businesses hold a unique place in the economic and social landscape. They represent not just entrepreneurship but also heritage, values and a legacy passed down through generations.

Family Business Organizational Behavior Entrepreneurship

By Alfredo De Massis and Emanuela Rondi

in Belfast Telegraph

8 January 2025

Article

Leadership 2025 - 5 Key Behaviors - Tania Lennon

The increasing pace of disruption and change means leaders need to cultivate behaviors that support their sustained success. From building strategic flexibility to broadening stakeholder connections, here is our expert guide to leading in an age o...

Leadership Disruption Strategy

By Tania Lennon

in I by IMD

8 January 2025

Navigating Geopolitical Rivalry - Geopolitical Radar

By Simon J. Evenett
in I by IMD 16 January 2025

Summary

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Geopolitics

Strategy

Browse all topics

Lessons from a legacy: Keeping business and family in balance to create a multigenerational enterprise

By Peter Vogel
in I by IMD

Summary

Bruce Grossman shares his family’s journey from mining to building Arca Continental, Latin America's second-largest Coca-Cola bottler, and their commitment to legacy and impact.

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Business Transformation

Entrepreneurship

Family Business

Supply Chain

Browse all topics

CVTrust and the Smart Certificate

By Benoit F. Leleux Baldvin Kovacs Sayat Kurmanbayev and Luigi Mirri
Case reference: IMD-7-2611 ©2024

Summary

When the dotcom bubble burst in March 2000, this did not stop the world from going digital, but it did poke holes in the concept of trust, especially in the digital world. David Goldenberg, a Belgian entrepreneur with extensive experience in management consulting, was confronted daily with the hassles of recruiting when information about candidates could not be validated easily. Research showed that 30% to 50% of CVs contained errors, omissions or outright fraudulent claims. Could trust in the recruitment process be re-created for the benefit of all parties? The initial idea in 2010 was to develop a solution for digitally certified diplomas, and it led to the launch of CVTrust. Through a number of iterations based on feedback from early adopters, including some prestigious European business schools, the solution evolved from Smart Diploma to Smart Certificate and a full suite of fully integrated SaaS addressing the digital certification needs of all certificate-granting institutions. By 2024, CVTrust was forced to revisit its business model, competitive advantages and routes to market for a number of reasons. These included the emergence of open standards, legislation on digital certificates and an increase in digital education in the wake of the Covid-19 pandemic. Was it time to pivot again to remain relevant?

Reference IMD-7-2611

Organization CVTrust

Industry Information Technology, Information Technology Services

Available Languages English

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Entrepreneurship

Digital

Venture Capital

Browse all topics

How to get your kids engaged in the entrepreneurial family galaxy

By Alfredo De Massis and Emanuela Rondi
in Belfast Telegraph 8 January 2025

Summary

Family businesses hold a unique place in the economic and social landscape. They represent not just entrepreneurship but also heritage, values and a legacy passed down through generations.

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Family Business

Organizational Behavior

Entrepreneurship

Browse all topics

Leadership 2025 - 5 Key Behaviors - Tania Lennon

By Tania Lennon
in I by IMD 8 January 2025

Summary

Contact

Research Information & Knowledge Hub for additional information on IMD publications