HomeResearch & Knowledgeback to Homeback to Research & KnowledgeThe IMD Annual Report 2019back to

ar-epi-1440×990.jpg - IMD Business School

Report

The IMD Annual Report 2019

Challenging what is and inspiring what could be

166 pages

May 2020

PRINTABLE PDF – 168MB

(Version française plus bas) Each year, the IMD Annual Report charts and explores the institution’s approach and activities as a world leader in executive education and research. Fuelled by pioneering thought leadership, a unique proximity to business and innovative pedagogy, IMD develops leaders who transform organizations and contribute to society through an award-winning range of open and custom programs, and MBA and EMBA degrees.

In 2019, IMD continued to strengthen its world-class offering as it strives to be the trusted learning partner of choice for ambitious individuals and organizations.

Highlights from 2019 include:

New purpose, mission and values
Launch of IMD NEXUS – a groundbreaking learning platform
Ranked in top three executive education institutions for 8th consecutive year (FT rankings)
Sustainability policy approved, with five focus areas
EFMD BSIS impact label
Enterprise for Society Center – joint venture with UNIL and EPFL
UEFA Innovation Challenge with ECAL and ThinkSport for MBA students
Record revenues, thanks to strong executive education performance

quote

The IMD Annual Report 2019 can be read in full here:

flipping book

The French version of the IMD Annual Report 2019 can be read in full here below and is available to download following this link.

Flipping book french

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Keep reading

Article

Why negotiation strategies fail - and what to do- I by IMD

Why negotiations fail before they begin and how leaders can succeed by clarifying goals, managing bias, staying flexible, and learning from failure.

Deepfake CEO - Security Concerns

Deepfake CEO risk exposes how leadership teams develop a false sense of security. Learn how CEOs must shape behaviour and decisions under pressure.

Corporate Governance Leadership

By Öykü Işık

in I by IMD

Case Study

Northmen vs. pirates: Norsk Hydro says 'no' to hackers

Cybersecurity

By Öykü Işık and Lisa Simone Duke

Article

5 growth moves CEOs should prioritize- I by IMD

Discover the top 5 growth moves CEOs should prioritize to drive sustained organizational performance and unlock market potential.

Corporate Governance Growth Leadership Strategy

By Pree Rao, Amanda G. Helming, Gheed El Makkaoui, Larissa Petrova and Patrick Nader

in I by IMD

Article

Are you caught in the insider trap?

Discover how 'The insider trap' can hinder your leadership growth and learn strategies to break free and foster a more innovative, inclusive team environment.

Communication General Management Innovation Leadership

By Jing Yan

in I by IMD

Article

The clean energy everyone loves can’t power AI. Here’s what can

AI data centers are consuming unprecedented amounts of power. Here’s why Big Tech is turning to nuclear energy—and what it means for America’s future. The room is always cold. That’s what you notice before you notice the servers. The white floor. ...

Artificial Intelligence

By Howard H. Yu

in Inc.

21 May 2026

Article

How to embrace AI’s infinite possibilities

Explore how leaders can unlock economic value through the human-AI partnership while reducing fear and building a future worth living in.

By José Parra Moyano

in I by IMD

Article

Microbreaks - 3 Step Guide

This three-step guide gives you a simple microbreak framework to reset energy and thrive.

Talent Management

By Alyson Meister and Nele Dael

in I by IMD

Article

Stop developing an obsolete AI strategy. Part 1

AI poses dual threats to organizations. Here’s how to manage the negative consequences that can arise from your own implementation of AI.

Strategy

By Faisal Hoque, Paul Scade and Pranay Sanklecha

in I by IMD

Article

Failure to Capture Digital Ecosystem Value

Discover why digital ecosystems drive value, where firms fall short, and how leaders can close the gap between ambition and execution.

Strategy

By Michael R. Wade, Konstantinos Trantopoulos and Mark Greeven

in I by IMD

Deepfake CEO - Security Concerns

By Öykü Işık
in I by IMD

Summary

Deepfake CEO risk exposes how leadership teams develop a false sense of security. Learn how CEOs must shape behaviour and decisions under pressure.

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Corporate Governance

Leadership

Browse all topics

Northmen vs. pirates: Norsk Hydro says 'no' to hackers

By Öykü Işık and Lisa Simone Duke
Case reference: IMD-7-2366 ©2026

Summary

In March 2019, Norsk Hydro (a Norwegian aluminum manufacturer and renewable energy company operating across 40 countries) suffered a large-scale ransomware attack that brought its global IT network to a complete standstill. Faced with encrypted systems across 160 sites and a ransom demand payable in bitcoin, the company's leadership made a crucial choice: refuse to pay, engage with no one, and rebuild from scratch at an estimated cost of $50 million to $70 million. This case examines the decisions Norsk Hydro made in the hours, days and months that followed, from containment and incident response to stakeholder communication and organizational restructuring. It explores the ransomware threat landscape, the economics and ethics of paying or refusing a ransom, the strategic value of transparency in crisis communication, and the governance frameworks available to organizations seeking resilience rather than mere impenetrability. Norsk Hydro's response, which was anchored in its values of care, courage and collaboration, became an industry benchmark. Markets rewarded its openness; its reputation emerged stronger than before. The case challenges students to move beyond the immediate financial calculus and reflect on the deeper question: What kind of organization do you want to be when the lights go out? Suitable for MBA, EMBA and executive education programs in digital transformation, cybersecurity, and crisis management. Designed for a 90-minute facilitated session.

Reference IMD-7-2366

Organization Norsk Hydro

Industry Manufacturing;Energy, Renewable Energy

Available Languages English

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Cybersecurity

Browse all topics

5 growth moves CEOs should prioritize- I by IMD

By Pree Rao Amanda G. Helming Gheed El Makkaoui Larissa Petrova and Patrick Nader
in I by IMD

Summary

Discover the top 5 growth moves CEOs should prioritize to drive sustained organizational performance and unlock market potential.

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Corporate Governance

Growth

Leadership

Strategy

Browse all topics

Are you caught in the insider trap?

By Jing Yan
in I by IMD

Summary

Discover how 'The insider trap' can hinder your leadership growth and learn strategies to break free and foster a more innovative, inclusive team environment.

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Communication

General Management

Innovation

Leadership

Browse all topics