Social entrepreneurship on Fogo Island: Searching for new ways in an old continuity (A)
Case Study

Social entrepreneurship on Fogo Island: Searching for new ways in an old continuity (A)

10 pages
June 2013
Reference: IMD-3-2360

The Shorefast Foundation is a charitable organization that aims to spark a rural renaissance and promote economic and cultural resilience in the isolated communities of Fogo Island and Change Islands, Newfoundland, Canada, using a social entrepreneurship model. The cases also highlight the importance of rural places as repositories of local knowledge, culture and traditions. The two Shorefast cases illustrate the initial formation of the Foundation and the implementation issues surrounding the building of a multimillion dollar five star Inn. They are best used together as a series, but can be used independently as well. Case A provides information about the socioeconomic background of Fogo Island as well as an in depth profile of the founder of the Shorefast Foundation, Zita Cobb. The case illustrates how the founder of an organization can shape an organization’s goals, vision, and beliefs. It also describes the model of social entrepreneurship that was being proposed and the organizational structure of the Shorefast Foundation and its affiliates as it stood before the construction of the revenue-generating Inn.

Learning Objective
  • Introduce the concept of business models in general and explore the differences between ‘traditional’ and ‘social entrepreneurship’ business models
  • Help students understand the link between a founder’s values, beliefs and objectives (managerial preferences) and strategy formulation and implementation
  • Introduce students to the organizational challenges involved in social entrepreneurship and the tensions to be negotiated between environmental, economic and social goals
Keywords
Social Entrepreneurship, Social Entrepreneur, Leadership, Strategy, Non-profit Organization, Business Model, Sustainability, Non-profit, Tourism, General Management
Settings
Canada
2006
Type
Field Research
Copyright
© IMD 2013
Language
English
Related material
Teaching note
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre, UK Office

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Fax +44 (0)1234 751125
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

The Case Centre, US office

Babson College

Babson Park, Wellesley MA 02457, USA
Tel +1 781 239 5884
Fax +1 781 239 5885
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics