Netflix (A): Business model innovation (cartoon case)
Case Study

Netflix (A): Business model innovation (cartoon case)

4 pages
December 2011
Reference: IMD-3-2246

This graphic case describes how in 1997 Reed Hastings started up an innovative DVD rental service that gained over 4 million subscribers by 2007. Netflix emerged as the leader in innovation and customer service within the subscription-based digital distribution service industry.

Learning Objective
  • Discuss innovation and customer service
Keywords
Start-up, Entrepreneurship, Innovation, Customer Service, General Management
Settings
United States of America
Netflix
1997-2009
Type
Published Sources
Copyright
© IMD 2011
Language
English, German, Spanish
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