Ref: IMD-3-2014

Case study

Reference: IMD-3-2014

Order this case study

Harnessing disruptive change: The case of biofuels

James E. Henderson

By Professor James E. HendersonJames E. Henderson and Atul Pahwa

The fledgling alternative energy industry was driven purely by vision and ambition. Both the entrepreneur (CleanCities) and the heavyweight (Reliance Industries) had thrown their hats in the ring and only time would tell which strategy would play out in the long run. The entrepreneur needed to develop a strategy to win in this David vs. Goliath setting and the case discusses elements of the entrepreneur’s strategy that focus on creating both a disruptive and social change with biofuels.

Learning Objective

  • Discuss disruptive change and social change
  • Discuss how companies must harness various elements of the value chain to successfully counter obstacles in an undefined and fledging landscape/industry
Keywords Alternative Energy, Disruptive Change, Energy, Entrepreneurship, General Management, Renewable Energy, Social Change
Settings India
Type Field Research
Copyright ©IMD 2008
Language English
Order this case study

Reference: IMD-3-2014

IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre, UK Office

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Fax +44 (0)1234 751125
Email [email protected]

The Case Centre, US office

Babson College

Babson Park, Wellesley MA 02457, USA
Tel +1 781 239 5884
Fax +1 781 239 5885
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Copyright information

IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.


Research Information & Knowledge Hub for additional information on IMD publications

Case study

Reference: IMD-3-2014

Order this case study
Looking for something specific?

Keep reading