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Has Apple changed the online advertising game?
Apple recently quietly updated its operating system during the release of its new IPhones. What went unnoticed is that its cookie policy also changed. What effect does that have on the company’s ability to track users and will that give Facebook or Google the upper hand?
Watch IMD Professor Amit Joshi explain in the latest IMD Viewpoints.
![](https://img.youtube.com/vi/qE42ODGAe8s/sddefault.jpg)
Amit Joshi recently joined IMD as Professor of Digital Marketing and Strategy.
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The increasing datafication of the workplace is often cast as a means of imposing organisational and managerial control on workers. This reflection...
Few Business to Business (B2B) marketplaces have succeeded. Metalshub has successfully combined a software platform as a service, with a marketplac...
The case focuses on Contabilizei, a Brazilian startup providing online accounting services for small and medium-sized enterprises (SMEs). The case ...
Technology and digital media allow information to continuously cascade through our lives, so it is no wonder that many of us can miss tiny data poi...
As of 7 March 2024, the EU Commission began to enforce its controversial Digital Markets Act (DMA). This article sheds light on the recent debate. ...
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in Scandinavian Journal of Information Systems July 2024, vol. 36, no. 1, article 2
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in I by IMD 27 June 2024
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in I by IMD Magazine June 2024, no. 14, pp. 48-53
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Case reference: IMD-7-2457 ©2024
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Case reference: IMD-7-2546 ©2024
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in I by IMD 13 June 2024
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in Intereconomics May-June 2024, vol. 59, no. 3, pp. 154-159, https://doi.org/10.2478/ie-2024-0032
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