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    Article

    Has Apple changed the online advertising game?

    IMD Professor Amit Joshi analyses the implications for tracking online activity after Apple updated its operating system
    By Amit M. Joshi
    October 2017

    Apple recently quietly updated its operating system during the release of its new IPhones. What went unnoticed is that its cookie policy also changed. What effect does that have on the company’s ability to track users and will that give Facebook or Google the upper hand?

    Watch IMD Professor Amit Joshi explain in the latest IMD Viewpoints.

     

    Amit Joshi recently joined IMD as Professor of Digital Marketing and Strategy.

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    Reference IMD-7-2598
    Copyright ©2025
    Copyright owner IMD Copyright
    Organization Nike
    Industry Consumer Goods, Footwear
    Available Languages English
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