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start-ups

If it ain’t broke, fix it: How a unicorn transformed itself to stay at the top 

7 March 2024 • by Carlos Cordon, Benoit F. Leleux, Marc Chauvet in start-ups • 6 min read

German data processing company Celonis might have reached unicorn status in 2018, but its founders knew they could not afford to stop innovating. What made them overhaul an already-successful business strategy?...

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