IKEA digital innovation


Unpacking the digital transformation at IKEA

15 February 2022 • by Didier Bonnet, Michael R. Wade in IKEA • 8 min read

In an I by IMD interview, Barbara Martin Coppola, Chief Digital Officer of IKEA Retail (Ingka Group) explains how she is helping to take the company, famous for its out-of-town stores and...

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