Why do the biggest headlines go to the worst leaders?
Historian-turned-business-professor Martin Gutmann talks to IMD’s Howard Yu....
Management Cast
Many businesses believe they serve their customers; but very few do so as effectively as Amazon, Tide, or Virgin. What differentiates these market leaders from their commercial rivals?
Seán Meehan, Dean of Faculty and Professor of Marketing and Strategy, says that being customer-centric is a key part of their approach.
As the author of two books on how to win and keep customers, Meehan’s work explores how businesses that prioritize client interests perform better than their peers. In episode 2 of ManagementCast he gives an insight into how to become truly customer focused, and what that can mean for your business.
Listen to our new series
In an age of grievance, find every opportunity to listen
Cynthia Hansen of the Adecco Group’s global Innovation Foundation speaks to Richard Edelman, CEO of Edelman, the global communications company, about trust and uncertainty in society and business....
From the classroom to the boardroom – why do IMD alumni lead differently?
Three alumni. Three decades. One question: What makes IMD’s leadership journey so lasting? ...
How do deans lead when the world turns upside down?
Global deans Catherine Duggan and Darren Dahl on leading through turbulence — and why optimism, not certainty, is the real power in today’s business education....