![Swiss bank featured](https://www.imd.org/ibyimd/wp-content/uploads/2024/07/Swiss-bank-featured-400x215.jpg)
Swiss banking: In search of a secure future
In light of the Swiss Federal government’s report following the Credit Suisse debacle, how can the Swiss banking sector regain its reputation for stability and resilience? ...
by Kalin Anev Janse Published 1 March 2024 in Management • 5 min read
Â
The last two years have been acutely difficult for chief financial officers (CFOs). We faced the fastest pace of interest rate increases in history, which pushed up the cost of capital. The outlook for 2024, however, seems to be more positive.
The year started upbeat, with great deals in the primary market. Capital markets are accessible for CFOs, which is a good sign, but there are risks out there to navigate, especially market and geopolitical tensions. At the World Economic Forum Annual Meeting in Davos last month, the CFOs noted the importance of managing risks, especially during refinancing waves. The upside is that Central Banks seem to be at the end of the cycle in hiking, so a more accommodative monetary policy might be next.
Surprisingly, cyber risks were identified as a less discussed, yet significant concern for CFOs. The World Economic Forum Global Risk Report 2024 ranked cyber risks among the top five risks over the next decade. CFOs need to increase their attention to cybersecurity, given the potential for cyber events to create instability.
CFOs discussed the opportunities and challenges associated with artificial intelligence (AI), particularly generative AI, which can generate tailor-made content (from business plans to investment policies). The discussion emphasized the need for action in implementing AI strategies and adapting to technological discontinuities. Key challenges and opportunities raised include:
Unlike blockchain, which was seen as a technology looking for use cases, AI, especially generative AI, was considered a transformative technology with substantial applications. Research into AI is consistent as it reveals three things. Firstly, the productivity benefits are large. Secondly, they are implemented quickly. Thirdly, it’s the least skilled and least experienced people who benefit the most from these technologies. While blockchain had a negative return on investment for many CFOs, AI holds much greater potential.
CEOs, CTOs, and investors asked organizations and CFOs how they would transform their institutions using AI. One CFO admitted that just a year ago, there was only one question raised on AI during the quarterly investor call. Just three months later, it skyrocketed to 50 questions. Every CFO should have an innovation and AI strategy these days.
When discussing generative AI, the room is often divided between the pessimists and the optimists. When such disruptive technology comes along, the companies that are early adopters usually are not the same companies in the lead at the end. Concerns were raised about the pricing of AI products and the difficulty in determining input-output relationships, although we do know it is net positive and margin enhancing.
Stifling innovation is the real risk of regulation. The impact of GDPR privacy laws on innovation is a point of contention. While some argue that the regulation has significantly hindered innovation, others say research indicates only marginal impacts. Critics point out that social media and algorithms still gather extensive data about individuals, irrespective of GDPR compliance. The effectiveness and true influence of GDPR on innovation remain debatable. AI regulation needs to find a balance, not starve off innovation, and, at the same time, it must find a way to protect humanity. CFOs need to factor in AI just as they do factor in ESG regulation.
History shows the pattern clearly. Every time a powerful new technology is introduced, there is alarm about job losses. Yet, over the long term, these technologies have created so much demand for higher-value jobs. The question is whether this time it is different with AI.
The year 2024 starts upbeat and more positive. Central Banks seem to be at a more balanced point with monetary policy. Markets might be more accommodative. However, geopolitical risks and a huge election year, with 70 countries – 3.7 billion people – half of the global population going to vote, means there is a lot to navigate for CFOs this year.
As one fellow CFO said, if an organization has no AI or ESG strategy, it might be out of business in 10 years. CFOs need to put AI (and ESG) on top of their agendas. CFOs need to actively engage with emerging technologies, especially AI, while addressing regulatory challenges and ensuring a proactive approach to risk management.
Over the coming months, the Forum’s CFO community will explore use cases of generative AI (GenAI) for CFOs.
This article was originally published on the World Economic Forum Agenda.Â
Executive in Residence at IMD, Member of the Management Board and Chief Financial Officer at the European Stability Mechanism, Co-chair of the World Economic Forum Chief Financial Officer Community
Kalin Anev Janse is the Chief Financial Officer and Member of the Management Board of the European Stability Mechanism (ESM). He is an Executive in Residence at IMD and Co-Chair of the World Economic Forum Chief Financial Officer Community. Previously, he worked at the European Investment Bank, McKinsey & Co and JPMorgan. He studied MSc. Business Administration at the Rotterdam School of Management and Wharton at the University of Pennsylvania. His undergraduate degree is from the Vrije Universiteit in Amsterdam.
19 July 2024 • by Peter Nathanial, Ludo Van der Heyden, Salvatore Cantale in Finance
In light of the Swiss Federal government’s report following the Credit Suisse debacle, how can the Swiss banking sector regain its reputation for stability and resilience? ...
17 July 2024 • by Michael R. Wade, Evangelos Syrigos in Finance
Companies that excel in both digital and sustainable transformation attract a stock market premium, according to research. So, how do you tap into that value? ...
10 July 2024 • by Michael Skapinker in Finance
A rise in climate change protests against leading arts institutions spells trouble for the future of corporate sponsorship. Companies and cultural organizations must learn to manage the risks....
8 July 2024 • by Richard Baldwin in Finance
As the world’s largest democracy prepares to overtake China in terms of economic growth, it offers a huge investment opportunity, explains IMD’s Richard Baldwin....
Explore first person business intelligence from top minds curated for a global executive audience