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Audio articles

Business transformation: incumbents must not assume the right to win

IbyIMD+ Published 1 May 2023 in Audio articles • 13 min read • Audio availableAudio available

Many established companies believe that past triumphs and their strength in the marketplace entitle them to future success. But it’s not that simple. After two years of research, Winter Nie, Ivy Buche and Mahwesh Khan explain how to stay on top in a fast-changing world. 

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