I by IMD Book Club

The Future of Competitive Strategy

Join us on 23 March 2023 for a conversation between Mohan Subramaniam, author of the new book The Future of Competitive Strategy: Unleashing the Power of Data and Digital Ecosystems, and IMD Professor Phil Rosenzweig.

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Mohan Subramaniam, Professor of Strategy and Digital Transformation at IMD and author of the new book The Future of Competitive Strategy: Unleashing the Power of Data and Digital Ecosystems, shares his thoughts on the new drivers of competitive advantage in the digital era. He focuses on how legacy firms – or firms that have forged their competitive strengths in an era before the internet, can shift their competitive focus from products, value chains and industry structures to data, digital platforms, and digital ecosystems.

In a discussion with IMD Professor Phil Rosenzweig, Mohan discusses some key frameworks from his book and shares many examples of legacy firms who are making the necessary transition to compete effectively in a changing digital world.

Time: 12:00 (CEST)

Book Club 23 March 2023

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