Pillar 2: Shared values
Having the right people has two dimensions: the first is functional fit (Are our team members qualified for the roles?) and the second is cultural fit (Are our team members aligned around shared values in terms of how we want to work together?).
A strong culture is a competitive advantage and separates the best teams from the rest, a fact confirmed by a McKinsey study of more than 1,000 organizations.
For instance, at a rapidly scaling retail company I worked with, the CEO, Mark, faced a growing challenge. Employee morale was low, turnover was high, and departments operated in silos. Despite having a clear business strategy, the company was struggling. Mark recognized that the root of the problem wasn’t just operational – it was cultural. He decided to embark on a cultural transformation journey using the Culture Compass Framework to guide him.
First, Mark conducted a Culture Scan, gathering employee feedback through surveys and focus groups. He discovered a major disconnect: while the leadership emphasized innovation, the company’s culture was risk-averse, stifling creativity.
With this insight, Mark moved to the next step, Culture Match. He hosted workshops across the organization, defining shared values like collaboration, transparency, and accountability that aligned with the company’s vision for innovation.
Mark then implemented the Culture Shift by rolling out initiatives that encouraged open communication and rewarded risk-taking. He also ensured leadership modeled the desired behaviors, championing collaboration at every level.
Lastly, Mark knew the change needed to be sustainable. He established a Culture Shield, conducting regular culture audits and reinforcing the new norms through ongoing engagement.
In less than two years, the transformation was clear. Employee satisfaction improved, silos broke down, and the company’s innovative capabilities flourished. Mark’s commitment to driving cultural change ensured the company didn’t just succeed in the short term but thrived with a strong, unified culture built on purpose, vision, and shared values.
Pillar 3: Shared goals
Purpose and vision are important but almost always intangible. It is vital to clarify what must be done to achieve your company’s vision and turn it into reality.
A leader’s job is no longer to “know the way, show the way, and go the way.” This widespread belief is outdated. In our fast-paced and ever-changing business environment, the leader’s job is to build a strong team and, together, find the way and walk the way.
We should invite team members to the goal-setting process and ask them about what they believe must be done to turn purpose and vision into reality. In this way, our team members will become the owners of the goals and do whatever possible to achieve them, which is psychologically very powerful.