Keep the “change hamburger” in mind as you steer through your transformation journey....
Organizational change is much talked about, frequently attempted, and often fraught with difficulty. Two-thirds of change initiatives that are announced end up in failure. Based on 10 years of research into business transformation, I have come up with a very practical, top-level framework that can help: the “change hamburger”.
This 3-layered innovative framework serves as a roadmap for leaders to create value and shape the future of their organizations beyond digital transformation in this era of globalization, offering crucial insights into strategic decision-making.
Understand the catalyst for transformation, driven by the pursuit of value, which includes enhancing efficiency, cost-cutting, and reinvesting in growth. Reasons for change may stem from performance concerns, stakeholder pressure, or competitive challenges.
Choose the direction of transformation by exploring various quests or strategic choices, such as customer focus, innovation, global presence, nimbleness, and sustainability. Each quest represents a unique pathway to creating organizational value.
Empower the capabilities or people necessary to pursue the chosen quests. No company, regardless of size, has enough resources to implement all changes. Define which change will create value, articulate how it will do so, and cultivate the required leadership capabilities.
But beware! There are also five common traps to avoid.
(being uncertain about the 'why')
(neglecting the quest)
(pursuing the wrong quest)
(being uncertain about the 'what')
(insufficient leadership development).
“Everybody associates transformation with ‘digital transformation,’ a buzzword nowadays, but you can go back to your basics, to your DNA, look at your customer more, and create something that nobody has thought of,” said Malek Inja, Managing Director of Basamh Group.
Food for thought, indeed.
This article is inspired by a session at IMD’s Orchestrating Winning Performance in Singapore, which brings together executives from diverse sectors and geographies for a week of intense learning and sharing with IMD faculty and business experts.
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