When it comes to creativity, AI is a skilled copilot
AI is no substitute for human ingenuity, but it is a valuable collaborator that saves time and frees us from repetitive work, argues Kartik Hosanagar ...
Author
Kartik Hosanagar
Kartik Hosanagar is an entrepreneur and the John C Hower Professor of Technology and Digital Business and a Professor of Marketing at The Wharton School of the University of Pennsylvania. His research focuses on the digital economy, particularly on human-AI collaboration and AI applications in creative domains.
A 10-time recipient of MBA or undergraduate teaching excellence awards at the Wharton School, Hosanagar’s research has received several best paper awards. He co-founded and developed the core IP for Yodle Inc, a venture-backed firm that was acquired by Web.com and listed by Inc. among America’s fastest-growing private companies.
Hosanagar is also a founder of Jumpcut Media, a startup using data science to democratize opportunities in film and TV. He has also served as a department editor at Management Science and has previously served as a senior editor at Information Systems Research and MIS Quarterly.
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