Jonathan Normand is leader of B Lab Switzerland, which he founded in 2017. An expert in societal innovation and governance, he participated in the launch of B Lab in Europe in 2014. He also designed the Swiss Triple Impact engagement program and is co-initiator of the Swiss Board Agenda 2030. He contributes to academic publications and research for an inclusive, circular, and regenerative economy.
26 September 2023 • by Jonathan Normand, Fabio Monnet in Audio articles • 11 min read
With over 300 sustainability standards and labels available, it’s no wonder that so many companies get away with ‘greenwashing’. A new approach is needed....
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