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Finance

The knowledge bank: an essential guide to venture capital

IbyIMD+ Published 22 January 2025 in Finance • 4 min read

Are you contemplating a career in venture capital or are you an entrepreneur looking to raise funds? Or perhaps you’re a pension fund manager, trying to understand whether you should put money into a VC fund. IMD expert Jim Pulcrano offers an essential guide to the best books, websites, and podcasts to set you in the right direction.

 

Venture capital offers funding to startups with the tantalizing prospect of rapid growth and innovation. It can provide welcome expertise, networking, and resources. However, it can lead to a loss of control, as investors often demand equity and influence decisions. High expectations for returns can pressure entrepreneurs, sometimes at the cost of long-term sustainability.

So, how does venture capital work? What are the rewards on offer and the pitfalls to avoid? A bewildering range of information on this complex subject is available online, but where to start and who to trust? The following list will set you on the road to success.

“When is it too early for a founder and their investors to start considering possible exits? Never. If you’re taking a VC in as an investor, your company will be sold, either to the public or to another firm (if you’re successful).”

Books

The Venture Mindset: How to Make Smarter Bets and Achieve Extraordinary Growth

Ilya Strebulaev and Alex Dang (Portfolio)

Ilya Strebulaev is among the best academics studying venture capital. His nine principles of the “venture mindset” should be understood by anyone looking at this field (even if you don’t read the entire book).

Secrets of Sand Hill Road: Venture Capital and How to Get it

Scott Kupor (Virgin)

Written by the managing partner of a16z, one of the more important phrases in this book says it all: “Entrepreneurs and VCs are not on opposing sides.” This well-written book is for entrepreneurs who need to understand why VCs do what they do.

The Business of Venture Capital: The Art of Raising a Fund, Structuring Investments, Portfolio Management, and Exits

Mahendra Ramsinghani (Wiley Finance)

It’s a heavy read but well worth it for anyone contemplating a career in venture capital.

How To Set Up a Venture Capital Fund: A Quick Start Guide to Launching Your VC Fund Right Now and Preparing for Institutional Scale and Success

Winter Mead (self-published)

Many who want to create their own VC firm think it’s all about pitches and term sheets. They may not realize that setting up a fund has operational and legal issues that could make the difference between success and failure.

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist

Brad Feld and Jason Mendelson (Wiley)

VCs do investment deals on a regular basis; entrepreneurs far less often. Anyone contemplating a term sheet without a VC-battle-tested lawyer at their side should read this book before signing anything.

Exit Path: How to Win the Startup End Game

Touraj Parang (McGraw Hill)

When is it too early for a founder and their investors to start considering possible exits? Never. If you’re taking a VC in as an investor, your company will be sold, either to the public or to another firm (if you’re successful). No one knows what the future holds but use this book to start thinking about it.

Boulevard of Broken Dreams: Why Public Efforts to Boost Entrepreneurship and Venture Capital Have Failed – and What to Do About It

Josh Lerner (Princeton University Press)

Josh Lerner of HBS is one of the few academics who understands venture capital well. This book is excellent for any country, region, or city contemplating support for entrepreneurs and VC.

Founder’s Pocket Guide: Cap Tables 

Stephen R Poland

Perhaps it’s a bit of a niche domain, but every founder who accepts investors eventually must master their cap table. Read this instead of guessing.

Connecting European Venture to the larger ecosystem. A superb podcast series, shining a light on the European VC.

Websites

Minimal VC

An excellent, quite technical blog from Marc Penkala, GP at Altitude Capital.
Recommended for anyone who wants to get into the deeper end of running a fund.
https://minimal-vc-truman-show.medium.com/

Signature Block

Solid, high-quality essays on multiple aspects of running a fund. Highly recommended for anyone serious about fund management.
https://www.signatureblock.co/

Podcasts

The Twenty Minute VC (20VC)

Harry Stebbings, the industry’s most famous VC podcaster, interviews the world’s greatest investors and founders. Excellent content and great guests.
https://www.thetwentyminutevc.com/

EUVC | The European VC

Connecting European Venture to the larger ecosystem. A superb podcast series, shining a light on the European VC ecosystem.

https://eu.vc/

Capital Conversations

Created by IMD to provide different perspectives on venture capital, always from the experience of battle-hardened veterans. Short and well-explained.

https://www.imd.org/ibyimd/category/podcasts/capital-conversations/

  • This article was produced with the help of Chris Rangen of Strategy Tools.

Authors

Jim Pulcrano

Adjunct Professor of Entrepreneurship and Management

Jim Pulcrano is an IMD Adjunct Professor of Entrepreneurship and Management. His current projects include teaching in Lausanne, London and Silicon Valley, research on disruption, and various strategy, networking, customer-centricity, and innovation mandates with multinationals in Europe, Asia, and the US. At IMD, He is Director of the Venture Capital Asset Management (VCAM) program and teaches on the Executive MBA (EMBA), Orchestrating Winning Performance (OWP), and full-time MBA programs.

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