
AI and the CSO:Â 7Â ways to drive competitive advantage
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Published June 20, 2023 in Brain Circuits • 3 min read
In the turbulent world of the workplace, there’s no shortage of discussion about what people genuinely embrace – the latest technology, a sense of inclusion, and meaningful work are usually discussed, among many other possibilities.
Right now, ask yourself what are the three most important factors to attract and retain employees? Write them down.
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Was one of these factors “transformation”?
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If not, you’re not alone. Transformation is often lost in the shuffle when executives consider what is important to their most talented employees. That appeal doesn’t come in the form of a polite request. Increasingly, it’s an outright demand, an essential component of employee recruiting and retention.
Technology is often the first thing most executives think of when pondering how to flourish in a digital world.  But to leverage everything digital transformation offers, you need people. A 2021 global study concluded that transformation which centers on the people who are impacted is 2.6 times more likely to succeed than those that don’t.
Transformation that is people-focused recrafts the employee experience. It fosters a knowledgeable, creative, flexible, and productive workforce. Not only does that mean employees who are skilled with tools such as artificial intelligence but who are attuned to developing new ideas and can move into new and shifting roles comfortably and enthusiastically.
To make certain that any transformative effort you pursue places sufficient focus on its Impact on the people you rely on, consider these and other questions like them:
Transforming your organization involves much more than a plug-and-play approach that only considers technology. Put your people at the heart of the transformative journey and your success and benefits will follow accordingly.

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